Eventline (the latest event industry news) had an article yesterday entitled: Alive and Thriving: Tips from Veteran Event Pros on Staying in Business. A panel of five veteran event professionals shared tips on developing and sustaining a special event business in "130 Years of Event Experience: Ask the Experts," held Jan. 15 at The Special Event Show 2010 in New Orleans.
Here's there Sage Advice.
1. Don't wait for clients to find you.
2. Give clients what they ask for—and a bit more.
3. Know who the gatekeeper is.
4. Curb costs fast.
5. Be flexible.
6. To win new clients, take good care of old ones.
Read the entire article here.